Welcome to Proper Breathing. We are committed to protecting your personal information and your right to privacy. This privacy policy describes how we collect, use, store, and share your personal information when you visit our website, make a purchase, or otherwise engage with our services. If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us at support@properbreathing.com.

We collect personal information that you voluntarily provide to us when you: register on our website, express an interest in our products, make a purchase, contact us for customer support, or otherwise communicate with us. The personal information we collect may include: • Personal identifiers: full name, email address, phone number, postal address • Account information: username, password, order history • Payment information: billing address, payment method details (processed securely by our payment processors) • Communication data: messages, feedback, survey responses • Technical data: IP address, browser type, device information, usage patterns • Marketing preferences: newsletter subscriptions, communication preferences

We use the information we collect for the following purposes: • To process and fulfill your orders, including shipping and delivery • To provide customer service and technical support • To communicate with you about your orders, account, and our services • To send marketing communications (with your consent) • To improve our website, products, and services • To prevent fraud and ensure website security • To comply with legal obligations and protect our legal rights • To analyze usage patterns and conduct business analytics • To personalize your shopping experience and show relevant product recommendations

We may share your personal information in the following circumstances: • Service providers: We work with third-party companies that help us operate our business, including payment processors (Stripe), shipping companies, email service providers, and analytics platforms • Legal requirements: We may disclose your information if required by law, court order, or governmental request • Business transfers: In the event of a merger, acquisition, or sale of assets • Consent: We may share information with your explicit consent • Protection: To protect our rights, property, or safety, or that of our users or others. We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

Our website uses cookies and similar tracking technologies to enhance your browsing experience. These may include: • Essential cookies: Required for basic website functionality and shopping cart operations • Analytics cookies: To understand how visitors use our website (Google Analytics) • Marketing cookies: To show you relevant advertisements and track campaign effectiveness • Preference cookies: To remember your settings and preferences. You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality. For more information, please see our Cookie Policy.

We retain your personal information for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required by law. Generally: • Account information: Retained while your account is active and for 3 years after closure • Order and transaction data: Retained for 7 years for tax and accounting purposes • Marketing communications: Until you unsubscribe or request deletion • Technical data: Typically retained for 24-36 months for analytics purposes

We implement appropriate technical and organizational security measures to protect your personal information, including: • SSL encryption for data transmission • Secure payment processing through certified PCI-compliant providers • Regular security assessments and updates • Limited access to personal information on a need-to-know basis • Employee training on data protection practices. However, no method of transmission over the Internet or electronic storage is 100% secure, so we cannot guarantee absolute security.

Depending on your location, you may have the following rights regarding your personal information: • Access: Request a copy of the personal information we hold about you • Rectification: Request correction of inaccurate or incomplete information • Deletion: Request deletion of your personal information (subject to certain exceptions) • Portability: Request transfer of your data to another service provider • Objection: Object to certain types of processing, including direct marketing • Restriction: Request limitation of how we process your information • Withdraw consent: Withdraw consent for processing based on consent. To exercise these rights, please contact us using the information provided below.

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA): • Right to know what personal information we collect, use, disclose, and sell • Right to delete personal information we have collected from you • Right to opt-out of the sale or sharing of personal information • Right to correct inaccurate personal information • Right to limit the use of sensitive personal information • Right to non-discrimination for exercising your privacy rights. We do not sell your personal information to third parties. To exercise your California privacy rights, please contact us at support@properbreathing.com.

If you are located outside the United States, please note that your information may be transferred to, stored, and processed in the United States where our servers are located. We ensure that such transfers are conducted in accordance with applicable data protection laws and implement appropriate safeguards to protect your information.

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without parental consent, we will delete that information promptly. If you believe we may have collected information from a child under 13, please contact us immediately.

Our website may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party services you use. This privacy policy applies only to information collected by Proper Breathing.

We may update this privacy policy from time to time to reflect changes in our practices, services, or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the 'Last updated' date. For significant changes, we may also send you an email notification. We encourage you to review this policy periodically.

If you have questions, concerns, or requests regarding this privacy policy or our data practices, please contact us at: • Email: support@properbreathing.com • We will respond to your inquiries within 30 days of receipt.